From bringing ancient ruins to life through augmented reality (AR) to 3D-printing centuries-old artefacts, cultural heritage startups are transforming the landscape of heritage preservation and education. By leveraging technology to foster a deeper connection with our past, this breed of companies help safeguard some of the most defining elements of human history.

TNW spoke with three innovative startups in the space to find out how they’re using tech to bridge the gap between past and present.


Over 2,000 years ago, the city of Baia near Naples was the go-to holiday destination for the elite of the Roman Empire. Known for its luxurious and hedonistic vibe, it attracted prominent figures such as Cicero and even Julius Caesar himself.

Today, about half of the ancient town lies beneath the surface of the Mediterranean.

Baia is one of the world’s very few underwater sites open to the public, accessible through snorkelling, scuba diving, and glass-bottomed boat tours. But preserving submerged ruins is no easy task.

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archeological park of Baia